Masterclass on Understanding Donor Archetypes

We hosted our first Masterclass for Alliance members in partnership with Dasra, bringing together representatives from 42 member organisations. Designed based on insights from members, the session focused on navigating the evolving fundraising landscape, drawing from the Dasra India Philanthropy Report and introducing participants to different funder archetypes, strategies for donor outreach and stewardship, and the Heart–Mind Spectrum for impactful storytelling. It also addressed sector-specific challenges, including the need to position mental health within broader development narratives to strengthen funder alignment. This was the first in a series aimed at supporting the capacity needs of Alliance members.

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